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Understand Google AI performance from your Search Console data
Import the generative AI performance report from Search Console. Compare AI impressions for pages, countries or devices and see changes.
Evaluation of CSV exports
Use the table from the Search Console report on generative AI performance. Impressions are enough; clicks and positions are not needed.
Maximum 8 MB and 50,000 lines of data per file. Check columns after import. Example values are expressly fictitious.
Their results
The correct Search Console report
Use the generative AI performance report and export a table of impressions. The columns can be similar to those of normal search performance; the file content alone therefore does not prove which report it came from. Confirm the origin before the evaluation.
Select one dimension per export: pages, countries, devices or date. Side values and the total sum of the diagram can be aggregated differently. The evaluation therefore explicitly mentions the sum of the imported lines.
Sensibly classify winners and losses
For a comparison, both exports need the same filters and the same length of time. Missing lines are not automatically zero impressions: export limits can cut off entries. The tool shows such cases as “only in one file” instead of inventing a loss. Date series are presented separately because different calendar dates are not identical comparison keys.
Google can output unavailable values as zero when exporting. Zero values should therefore be interpreted carefully. Impressions are not clicks, visits or positions. The tool does not calculate AI-CTR from this.
Frequent questions
Is a file with impressions enough?
Yes. Clicks and average position are not required or supplemented.
Why do I not see the report?
Availability and sufficient data depend on your property. Use only the actual report available; normal search impressions are not a substitute for AI impressions.
Does a decline prove a ranking problem?
No. Demand, display, filters and export volumes can influence the values. Then check important affected pages in terms of content and technology.