SEO Wiki
118 SEO terms in the wiki: technical SEO, content, indexing, snippets and modern search topics at a glance.
In the Seitenreport SEO Wiki you will find important terms from Technical SEO, Indexing, Crawling, Structured data, Content, Snippets and Rankings – understandably explained and with practical advice for website operators, agencies and developers.
Canonical, hreflang, robots, status codes, sitemaps, crawling and indexing.
Meta Descriptions, CTR, SERPs, Structured Data, Rich Results and Featured Snippets.
Quick wins, frequent errors and suitable tools for direct testing of your website.
Look for terms such as canonical, indexierung, robots, core web vitals or strukturierte daten.
How to Use the SEO Wiki Most Sensibly
Use the wiki not only to look up individual terms, but as an abbreviation from the definition to the concrete measure. Particularly strong is the combination of wiki, SEO tools, search console evaluation and technical testing.
- Concept of understanding
- Check your own URL or website
- Implement priorities by impact
Recommended entry pages in the wiki
These six main pages aggregate many SEO signals, internal references and practical references. From here, users and search engines get to the appropriate topic clusters faster.
Properly implement accessibility, accessibility and user-friendly websites.
Recognize, avoid and replace keyword stuffing with clean relevance.
Understand the basics of crawling, indexing and Google-compliant content.
Use Schema.org, JSON-LD and Rich Results.
Meet search intentions, sharpen content and support better rankings.
Classify important ranking signals instead of following SEO myths.
Modern SEO signals and AI visibility
Complementary wiki pages on Offpage SEO, Entities, E-E-A-T, SERP changes and AI-powered search.
Offpage SEO includes all external signals that strengthen the trust, authority and visibility of a website outside of its own pages.
Entity SEO ensures that search engines can clearly identify a brand, person, organization or topic and assign it correctly.
Topical Authority describes the perceived topic authority of a website in a clearly defined topic field.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. The concept helps to make content more credible, helpful and trustworthy.
A knowledge graph connects entities and relationships. For SEO, it is important that brands, people, places and topics are consistently recognizable.
Semantic SEO optimizes content based on meaning, context, and search intentions instead of just repeating individual keywords.
Zero Click Search refers to search queries where users receive their response directly in the search results and do not click on a website.
AI Overviews are AI-generated summaries in search results. For SEO, clear sources, helpful content and machine-readable structure count.
AI visibility describes whether brands, content and sources are found, mentioned and displayed correctly in AI-powered search and response systems.
Linkable assets are content or tools that are so useful, demonstrable, or unique that other websites voluntarily refer to them.
Brand Mentions are mentions of a brand on the web. They can be linked or unlinked and help to make reputation and thematic relevance visible.
Nofollow, sponsored, and ugc are link attributes that help website operators identify the relationship with linked pages more cleanly.
Popular SEO terms
These topics are especially relevant when it comes to technical SEO, snippets, Search Console and fast SEO quick wins.
Discover by theme
Instead of searching alphabetically, you can also enter directly via topic clusters.
Definitions
All terms (A–Z)
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New basic hubs
Short introductions to frequently searched SEO terms, which lead to in-depth wiki posts, tools and audits.