Create SEO briefing for your next content

A good SEO briefing starts with the order

A main search term alone does not yet tell an editorial team what a text should do. “Create Sitemap” can mean a manual, a generator, or an explanation of the XML format. Therefore, describe the target group and the desired result in concrete terms. “Shop operators should be able to publish an error-free product sitemap” provides a better working basis than “optimize for Google”.

Structure suitable for search intentions

The generator distinguishes information, comparison, purchase or inquiry and local search. For example, a comparison receives criteria, alternatives and decision aids; a guide starts with the answer and leads to prerequisites for action. This structure is a proposal. Technical statements and the final order arise through editorial work.

Example: Order for a technical advisor

For “change robots.txt” questions about blocked directories, existing sitemap references and a test before publication can be included. To do this, link to an existing guide on indexability and a rule tester. The briefing thus identifies tasks and test goals, instead of requiring a certain keyword density.

Make references and acceptance comprehensible

From inserted HTML, existing headings are extracted as orientation. The word count of the reference material is not a recommended text length. Check sources, own examples, link destinations and image rights before publishing. The markdown file can be further edited in editing, project management or a text editor.

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