Images, old texts and media in the audit
Images affect visibility, load time and accessibility at the same time. An audit should therefore not only count missing alt texts, but also understand the role of the respective medium.
Good image optimization describes relevant content, reduces load weight and stabilizes layouts.
Which image signals are important in the audit
Images perform different tasks: they can carry content, show products, create trust or just be decorative. Proper handling of alt text and performance depends on this role.
A missing alt text is more critical for a product image than for a purely decorative dividing line. A large image file is more urgent on an important landing page than in an old archive article.
- Alt texts for content-relevant images
- File size and format for loading time
- width and height against layout shifts
- Lazy loading and prioritization of visible media
How Media Issues Are Properly Grouped
Check whether image problems arise from editorial care or from templates. Missing alt texts on individual articles need different work than a product image template without an alt rule.
Performance finds should also be sorted by media role: Hero images, product galleries and embedded videos have different optimization paths.
- Group images by page type and function
- Separate missing alt texts from decorative images
- Prioritize large files and missing dimensions
- Check media above the visible area separately
Frequent errors in image SEO and alt text
Alt texts are often misunderstood as keyword areas. Good alt texts describe the relevant image content in a concise and appropriate manner to the context.
Equally risky is blanket lazy loading. The most important visible image should be available quickly, while downstream media can load later.
- Keyword stuffing in the alt text
- Same alt texts for different images
- Reduce huge images only by CSS
- Load hero images lazy and thereby deteriorate LCP
Systematic optimization of media
Start with images that are visible, large, or important in content. After that, editorial and technical corrections can be planned separately.
- Select important pages and templates
- Provide relevant images with meaningful alt texts
- Optimize file sizes and formats
- Checking Dimensions and Lazy Loading
- Re-test performance and accessibility
Check directly with your website
Check your website and see if image problems affect individual content or entire templates. Large media are particularly important on central landing pages.
Frequent questions
Does every picture need an alt text?
Every picture needs a meaningful decision. Content images should be described; decorative images may have empty alt attributes.
What makes a good alt-text?
It briefly describes what is relevant to the context, without artificial keyword repetition or unnecessary introduction such as image of.
Are image sizes an SEO theme?
Yes, because big media can affect loading time, LCP and user experience. Particularly important are visible images on central pages.