SEO Relaunch Examination
Hedge URL change, indexing and technical risks before launch
So that visibility, rankings and indexing are not unnecessarily damaged during the relaunch.
- Personal care
- Agreed scope of services
Example order: The new website works, old entries are lost
Illustrative process · no published customer case. The binding scope is agreed in advance.
What you bring
Old URL list, new structure, redirect map and planned or already completed go-live.
What we are investigating
We review agreed URL patterns, forwarding destinations, canonicals and indexing signals, and differences in important page types.
What you continue to work with
You will receive a prioritized acceptance list with specific source/target examples and follow-up checks for publication.
Performance limits
A sample does not replace a complete individual check of any number of URLs. Deployment, CMS development and subsequent ongoing monitoring are separate tasks.
For whom is the performance suitable?
- Companies ahead of a website relaunch
- Portals with URL changes, migrations or CMS changes
- Teams that want to secure redirect concept and SEO signals
- Projects where technical quality and visibility are simultaneously important
What is actually being examined?
- Redirect concept, target versions and migration logic
- Indexing and canonical signals according to new templates or structures
- Sitemaps, robots.txt, headers and key launch signals
- Internal linking, navigation and relevance transfer
- Critical page types, directories and legacy URLs
- Risk prioritization for launch and readjustment
What do you get as a result?
- Early detection of typical relaunch traps
- Concrete recommendations for redirects, templates and technical signals
- Better protection before the go-live
- Clean basis for relaunch QA and rework
Typical triggers
- A relaunch or CMS change is imminent
- Many URLs change or are merged
- Existing rankings should be secured in the best possible way
- After a relaunch, sudden visibility or indexing problems occur
Expiry date
Short classification of the website, the problem and the desired focus.
Relevant page types, signals and anomalies are classified technically.
The most important patterns, risks and leverage are assessed in a structured manner.
You get clear priorities and concrete next steps instead of pure error lists.
SEO relaunch exam: what really needs to sit before the go-live
In a relaunch, not only the new optics decides. Critical are URL logic, redirect destinations, status codes, indexing, canonicals, internal links, sitemaps and the question of whether Google still understands the most important signals cleanly after the change.
Old URLs, new landing pages, forwarding rules, chains, loops, 404 risks, and priority by organic meaning.
robots.txt, XML sitemap, canonicals, noindex, pagination, hreflang and important template signals in interaction.
Control of status codes, indexing, rankings, search console alerts and eye-catching URL groups right after the go-live.
Before the relaunch
- Prioritize top URLs and directories from an SEO perspective
- Test redirect rules against real URL lists
- Check staging signals for noindex, canonical and locks
at the go-live
- Control 200/301/404/5xx patterns for important pages
- Sitemap, robots.txt and Canonicals live cross-check
- Secure Tracking, Search Console and Server Responses
After the relaunch
- Classify ranking, clicking and indexing changes
- Prioritize errors by effect instead of just processing lists
- Plan readjustment for redirects, internal links and templates
Relaunch is on or visibility has already fallen?
Send the website, the relaunch stand and the main URL groups. The request lands with the appropriate context in the form.
What we vote before the start
Time windows and acceptance criteria are agreed. Migration, full URL mapping, implementation and permanent call readiness are not included in the entry-level package.
FAQ
When should an SEO relaunch exam take place? +
Ideally, before going live. But it can also be very helpful during the relaunch or immediately afterwards.
Is it just about redirects? +
No. Redirects are important, but equally relevant are indexing, canonicals, internal linking, and technical signals.
Does this also make sense for smaller websites? +
Yes, if important rankings, leads or business areas are hanging on the website.
Does this also help after a failed relaunch? +
Yes. Just then, the examination helps to identify causes and priorities cleanly.
Your personal contact: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
You discuss your task directly with the responsible contact person. Technical test data, personal classification and coordinated priorities form the basis of the cooperation.
Non-binding requests
Briefly describe your plans. Matthias Gläßner will contact you personally.
Price limits: from 1,490 € for the entry-level package plus VAT