Setting up keywords and ranking history

Ranking tracking from Pro

The suite checks stored keywords weekly for Google Germany in German up to position 100. A keyword place includes the search term in a project with a specific device and location. The same term for desktop and mobile therefore occupies two places.

The available keyword places apply jointly to all projects of your account. Starter does not contain any ongoing ranking tracking; for an occasional individual check, you can use the Free ranking check use them.

Assign search terms to a project

1. Select the project and open the area Rankings. Alternatively, you can reach the keyword assignment via project management.
2. Enter a specific search term with which your target group should find a suitable page.
3. Select Desktop or Mobile and save the term.
4. Control the associated keywords and the remaining quota.

Start with a few important search terms. Similar spellings are only worthwhile if they answer their own question. Search operators such as: site: or intitle: are not supported.

Waiting for the regular measurement

Saving assigns the term to the project. The measurement takes place via the regularly planned ranking check within the tariff quota. Up to five rounds per month of use are included. A manual website re-crawl does not start an additional ranking query.

A missing hit in the top 100 is different than a failed or pending measurement. Therefore, also read the test status and the measurement date.

Securitisation of positions over time

Compare the same search term with the same device and location across multiple measurements. Individual fluctuations are not a sufficient reason for a fundamental side change. Pay attention to which destination URL is found and whether it matches the search intent.

Also already checked, later removed or replaced keywords are part of the current usage quota. Therefore, consciously assign the limited places.

Additional Suite Instructions

• Create a project and start the first examination
• Reading results and changes correctly
• Monitoring and selecting important pages
• Set changes and status reports
• Self-Manage tariff and subscription