Recognize and improve duplicate alt texts
Same alt texts over many images are often generic and unhelpful.
Same alt texts over many images are often generic and unhelpful The error should never be assessed in isolation. What matters is which URL group is affected and whether it creates a crawling, indexing, snippet, performance or quality problem.
Same alt text is plausible only with the same image function
The same logo may have the same text alternative in different places. Five different product views with the alt text “image”, on the other hand, do not explain their differences. Therefore, compare motive and function before treating each repetition as an error. A decorative image may require an empty text alternative.
Example: Recognizing the Result
Illustrative example: Front, rear and interior views of a backpack have the same alt text “product image”. The different image information thus remains hidden.
Limit cause and implement correction
Read the page section mentally without the picture. If an important information is missing, the alternative text should convey it briefly. For a linked image, the link destination also counts. After the change, check the actual image variant; Media Library and Template can use different alt texts.
What makes you recognize a suitable correction
Align descriptions to the respective visible view and function. For actually identical images with the same task, the same text may be appropriate.
Classification and boundaries
When is this indication not a clear error?
Double alt texts are not automatically wrong. Brand logos or reused identical symbols do not require artificially changing synonyms.
Double Alt Texts Recognize and Improve after CMS and Cause
Many audit messages can be resolved faster if they are grouped by system, page type and technical cause. CMS indentations are linked only where duplicate alt texts recognize and improve a clearly own cause or fixed route in the respective system.
For this error, there is currently no own CMS deepening, because the correction is usually not sufficiently system-specific. Take advantage of the general causes and checks on this page.
Frequent causes of this error
Related SEO Errors
Appropriate Seitenreport checks
This error should not be checked in isolation. The following tools and clusters help to narrow down the cause faster and to cleanly prioritize the affected URL groups.