Liquid object canonical_url and additional theme output
Compare canonical_url with the value of the og:url snippet. A permanently registered shop or campaign link can displace the actual page destination there.
In the theme head, look for canonical_url and more canonical tags from snippets or apps. Compare the direct product path to a product address in the collection context.
Where to Check Settings in Shopify
In the head of layout/theme.liquid, check the output of the liquid object canonical_url and additional SEO snippets. Compare direct product and collection product paths. Do not replace the platform output with a fixed shop homepage.
Example of this specific finding
Illustrative control case: The preferred article URL is /advisor/, og:url still points to an old preview address. Divided contributions can thus be allocated inconsistently.
follow-up audit in Shopify
Control a change in a duplicated test subject. The expected destination must fit the product; a fixed shop home URL is not a general replacement for canonical_url.
Match the intended public address for search index and social metadata. Document a reasonable difference instead of blindly equating two fields.
Derogations and scope
og:url is not a substitute for rel=canonical. A conflict by itself does not prove an indexation error.
Related: Shopify Online Store with Liquid-Theme. Hydrogen or other headless storefronts have their own rendering and hosting responsibilities.
Classify the general error
Definition, system-independent causes and further correction examples: Describe search index and shared post consistently