Product/Category SEO fields and Twig output
Check the SEO description of the product or category in the language that is actually accessed. A value in another language is not enough.
Check the maintained metadata in the record and the fallbacks of the active Storefront theme. Language values and inheritance can lead to a different context being visible in the backend than in the public sales channel.
Where to check the setting in Shopware
For products or categories, open the SEO section and check the meta title and meta description in the selected language. If the output is missing despite the field value, compare the Storefront Twig template with the overrides of the active theme and the extensions.
Example of this specific finding
Illustrative control case: The service page explains repair, maintenance and appointment, but does not provide its own meta description.
follow-up audit in Shopware
Retrieve two products with different names, a category and a language version. Evaluate metadata changes as effective only in the final HTML edition.
Formulate a concise description from the actually offered services and check it in the delivered head. The text is intended to supplement the title.
Derogations and scope
Google can also create a snippet without a description and replace an existing description. The field is not a display guarantor.
Related: Shopware 6 with Storefront. Self-hosted and SaaS offer different access and configuration options; view your own headless frontends separately.
Classify the general error
Definition, system-independent causes and further correction examples: Develop a description from the concrete side benefit
Configuration and test signal documentation
Shopware 6: Metadata in the product