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Sitemap in Shopware

Fix forwarding in the XML sitemap in Shopware

The sitemap should specify the desired destination address. In Shopware, you check for sitemap generation of the sales channel.

Sitemap generation of the sales channel

Compare the sitemap against the current SEO URLs of the sales channel. Consider the generation or cache time of the sitemap.

Check the part files mentioned in the Sitemap index and their up-to-dateness. For self-managed installations, the rebuild depends on the set up update strategy; in SaaS, the sitemap is managed by Shopware.

Where to check the setting in Shopware

Retrieve the sitemap via the specific sales channel domain. Compare affected products with activation and sales channel allocation and check the status of the generated sitemap. A sitemap of another sales channel is not a suitable proof of this URL.

Example of this specific finding

Illustrative control case: The sitemap calls /performance-alt/, which redirects to /performance/ permanently. The generator uses an outdated URL source.

follow-up audit in Shopware

After a product change, retrieve the affected channel. If the file remains obsolete, check the configured generation instead of manually editing the compressed XML file.

Take the final desired address directly into the sitemap and test the regular rebuild. Appropriately pass forwarding for old calls.

Derogations and scope

Do not remove the working redirect, just so that the old sitemap URL returns 200.

Related: Shopware 6 with Storefront. Self-hosted and SaaS offer different access and configuration options; view your own headless frontends separately.

Classify the general error

Definition, system-independent causes and further correction examples: The sitemap should specify the desired destination address

Configuration and test signal documentation

Shopware 6: Sitemap settings

Google: Create and Review Sitemaps

Related Sitemap Errors in Shopware