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Scheme in Shopware

Fixing structured data incorrectly in Shopware

Correct syntax errors and false statements separately. In Shopware, you can check product data and additional evaluation or SEO extensions.

Product data and additional evaluation or SEO extensions

Compare product price, currency and availability in the current sales channel with the issued markup. Individual storefront extensions can deliver different values.

Check which storefront component generates the product markup and which extension complements additional objects. Prices can look different by currency, customer group or variant context.

Where to check the setting in Shopware

Compare product master data, price, availability, and structured storefront output. For rating or SEO extensions, check if additional objects contradictoryly describe the same product URL. The visible state in the selected sales channel is the reference.

Example of this specific finding

Illustrative control case: The JSON-LD can be read, but mentions an old product price. It is a content inconsistency, not a JSON syntax error.

follow-up audit in Shopware

Compare visible product view and data object in the same public context. Do not mix the logged-in special price with an anonymous standard markup.

Check syntax, schema properties and visible product data separately. After price or inventory changes, also check the generated structured data.

Derogations and scope

A green syntax test does not guarantee correct statements or a highlighted presentation in the search.

Related: Shopware 6 with Storefront. Self-hosted and SaaS offer different access and configuration options; view your own headless frontends separately.

Classify the general error

Definition, system-independent causes and further correction examples: Correct syntax errors and false statements separately

Configuration and test signal documentation

Google: Structured Data Guidelines

Related schema errors in Shopware