Product page, variants and WordPress SEO output
Control changes to product permalinks and category bases. Canonical and internal product links should directly use the final product address.
Compare the main variable product with called variant and category paths. The SEO plugin can set the preferred URL, while a customized product template also inserts its own canonical.
Where to check the setting in WooCommerce
Compare the normal product URL to a variant or category path URL. Check the canonical rule of the active WordPress SEO plugin and own additions in the theme. A variant selection alone does not justify a separate indexable product page.
Example of this specific finding
Illustrative control case: The canonical points to /ratgeber-alt/, this address redirects to /ratgeber/. The desired final URL is already known.
follow-up audit in WooCommerce
Open a specific variant selection directly and compare it with the main product. The desired URL must match the visible product, price and selection status.
Spend the final matching goal directly in the canonical. Orient sitemap and internal links to the same address and verify their response.
Derogations and scope
A forwarding does not automatically make the content unusable. The result initially shows an unnecessary or possibly contradictory intermediate signal.
Regarding: WooCommerce on WordPress. Block and classic product templates as well as SEO extensions can have different output locations.
Classify the general error
Definition, system-independent causes and further correction examples: Deposit the final address in the canonical