H2 structure missing: better structure of content
The lack of subheadings makes legibility and thematic classification difficult.
Missing subheadings make readability and thematic classification of onpage signals more difficult, especially if they make search intention, page topic and snippet clearer.
Long content divided into understandable sections
A short contact text does not necessarily require several subheadings. With a long manual without H2, on the other hand, it is difficult to find conditions, implementation and control in a targeted manner. The meaningful structure results from the content and not from a predetermined number of headings.
Example: Recognizing the Result
Illustrative example: A long guide contains several bold-printed theme changes, but no section headings. Visitors can hardly overlook the text.
Limit cause and implement correction
Targeted limitation of the cause
First, check the visible section changes. If subheadings are only formatted in bold, often only the marking in the editor is wrong. If the content structure is already missing, the sections must be sorted editorially before a developer adjusts the tags.
Change and follow-up audit
Map the most important subquestions as H2 and assign child explanations with H3. Select headings that specifically describe the following section. Repeated keywords such as “Optimize SEO” before each paragraph do not facilitate orientation.
At the end, only read the heading sequence and check its order. A visitor should thus be able to understand the structure and select the appropriate section. On very short pages you consciously document why no additional subdivision is necessary.
What makes you recognize a suitable correction
The independent main sections are given meaningful H2 headings; sub-topics are arranged appropriately under them.
Classification and boundaries
When is this indication not a clear error?
A short contact or confirmation page does not need an artificial H2 structure if it does not have any other sections of content.
H2 structure missing after CMS and cause
Many audit messages can be resolved faster if they are grouped by system, page type and technical cause. CMS indentations are only linked where H2 structure lacks a clearly own cause or fixed route in the respective system.
For this error, there is currently no own CMS deepening, because the correction is usually not sufficiently system-specific. Take advantage of the general causes and checks on this page.
Frequent causes of this error
Related SEO Errors
Appropriate Seitenreport checks
This error should not be checked in isolation. The following tools and clusters help to narrow down the cause faster and to cleanly prioritize the affected URL groups.