Noindex is a risk signal when it appears on important landing pages. The share alone does not distinguish between intentional and unintended exclusions.
Meta Robots Noindex: 3 % (Average of domain values) from 68,464 evaluable domain values in the selected segment. The number describes the sample examined, not all websites or all URLs of these domains.
Noindex can be expressly intended for search, filters or internal areas. The portion shows the propagation of the signal and cannot distinguish an unintentional lock from a correct decision.
Noindex residues are often created after relaunches, staging moves, filter-side experiments or template rules. A single signal can be unproblematic, a pattern can cost visibility.
The benchmark must be read differently than positive signals. The decisive factor is whether noindex fits the desired indexing of the respective URL.
The benchmark alone does not yet say which measure should be implemented first. In the website audit, the value is combined with URL type, severity, priority and specific findings.
Compare your own domainmeta_robots_noindex evaluates the content of the general meta-robots tag in the retrieved HTML. X-Robots tag, robots.txt and Googlebot-specific rules are not part of this metric.
An internal search page with noindex and an accidentally blocked performance page increase the value equally. Only the intended use makes the second case a problem.
Arrange affected URLs by page type and desired indexing. For an important landing page, you also check HTTP header, canonical, retrieval and URL check in Search Console.
A value of 0 % is not a general proof of quality. Even a higher proportion can fit the website; the sample is not a measurement of the actual Google index.
A benchmark is a benchmark, not an absolute truth. Important is the deviation to the own website and the question of whether the signal for the affected pages is business relevant.
The baseline takes numerical metrics from the latest stored crawl per domain into account, if this was successful. Missing values do not enter as 0. Segments are only calculated from five available domain values. The selection is not a random sample and not a representative market share.
The current sampler selects up to ten URLs from sitemap or internal links; successful retrievals are combined into a domain mean for each metric. Older data sets can be based on a single page. In the case of shares, the page shows the mean value of the domain values, in the case of ALT coverage their median. Not all URLs of a website are examined.
Canonicals are a quiet but important indexing signal: they help search engines merge variants of a page cleanly.
SnippetsMeta descriptions are not a direct ranking lever, but they do influence how convincing a page is in the search result.
Structured dataStructured data makes content more explicit: organization, website, breadcrumbs, articles, products or local company data become easier to read for machines.
