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Webmaster Tools: Understanding search data, targeting websites

Check websites, content and technical SEO with 148 free online tools from Seitenreport. Analyze URLs, create sitemaps or evaluate your own Search Console exports – directly in the browser and without logging in.

Website analysis with technical indicators and SEO checks
148 SEO tools
Free of charge Individual checks and generators
Without login Directly in the browser

What Webmaster Tools Do I Need?

Google Webmaster Tools is now called Google Search Console. There you will find data on Google search. Bing Webmaster Tools is Microsoft’s standalone offering. The free tools of Seitenreport help you to check websites, create files and evaluate your own exports.

Google · External service

Google Search Console

Evaluate searches, clicks and impressions from Google Search, check URLs for their index status and submit sitemaps.

Data source
Search and indexing data directly from Google for your website.
Registration
Google account and access to a confirmed website.
Costs
Free of charge.

Microsoft · External Service

Bing Webmaster Tools

Examine the visibility of your website at Bing, control indexing and sitemaps, and use technical reports.

Data source
Bing search and crawl data, as well as test reports for your website.
Registration
Sign up and access a confirmed website for the website reports.
Costs
Free of charge.

Seitenreport · own tools

Seitenreport SEO tools

Check status codes, sitemaps and page content, design meta information or evaluate your own keyword and CSV data.

Data source
Publicly available URLs, own inputs and even imported files – depending on the tool.
Registration
Useable without login and without verification of your website.
Costs
148 free individual tools; test scope and volume limits are available on the tool.

The links to Google and Bing lead to the respective providers. The Seitenreport individual tools do not require a connection to these accounts. For CSV evaluations, bring your export yourself.

Free webmaster tools for specific website tasks

Individual checks help to follow a specific message and control changes directly. For example, select a status code check for an erroneous URL, a snippet preview for new meta data, or a CSV evaluation for existing search data.

For this, you do not need to register with Seitenreport. Use a public URL or bring the inputs described in the respective tool. The complete toolbox is searchable by tasks and topics.

Which SEO tool helps with which task?

Start with the question you are about to clarify. The following tools lead from a conspicuity in your search data to a concrete examination.

An important page is not indexed

Check HTTP status, Meta Robots and Canonical for conflicting signals. With the robots.txt tester, you also examine whether a crawling rule blocks access.

Sitemap URLs deliver errors or redirects

Control the sitemap and track status codes and forwarding destinations for conspicuous URLs. This helps, for example, to recognize outdated addresses after a relaunch.

Assigning search queries to suitable content

Group a keyword list or CSV export by common terms, edit the groups, and assign landing pages. A Regex filter helps to view similar searches together in Search Console.

Compare your own page with another URL

Contrast titles, descriptions, headings, text scope, links, and structured data from two pages. The differences help with content checking; they alone do not explain a ranking position.

Important pages are difficult to reach internally

Visualize the website structure or compare sitemap URLs with the internal links found during the crawl. Then, check eye-catching URLs for missing or inappropriate links.

The individual tools are free of charge and can be used without registration. Inputs, test scope and quantity limits are available for the respective tool. CSV tools use the data you bring with you; no automatic connection to your Search Console account is required.

View all 148 free SEO tools
Working principle

From search data to verifiable change

First, select an important URL or group of similar searches. Record the time period, device and country of your evaluation as well as the eye-catching: for example, many impressions with a few clicks or a desired page that is not indexed.

Then use the appropriate individual check. Determine the initial state, correct a traceable cause and re-examine the technical change. Compare later search data under as similar conditions as possible; crawling and changes in search results may take time.

  • Set a specific question and affected URLs
  • Use appropriate check or CSV evaluation
  • Documenting and technically verifying changes
  • Evaluate search data later with comparable filters
Correctly classify the results

Technical testability is not an indexing commitment

A reachable HTML content, a suitable canonical and the lack of noindex are technical indications. They do not prove that Google actually indexes the page or plays it for a specific search query. For this, the information from the Search Console remains relevant.

Many URL checks examine the publicly delivered HTML. Access protection, JavaScript and limited crawl sets can affect the scope of the check. A snippet preview is a draft; search engines may display other titles or description text. The keyword grouping works with common terms and does not replace a substantive examination of the search intention.

Practical example

Correct obsolete sitemap URLs after a relaunch

After a relaunch, your sitemap still contains three old performance pages. The status code check shows a 301 redirect to a new address. Check whether the landing pages provide the desired content, are reachable and have suitable robots and canonical information.

Then replace the obsolete addresses in the sitemap with the intended final URLs and update affected internal links. Check the answers again and observe the further state in the Search Console.

Result: A concrete correction to sitemap and linking, the technical implementation of which you can check directly.

Frequent questions

Are Webmaster Tools and Google Search Console the same?

Google Webmaster Tools is now called Google Search Console. However, many users still use the old term.

When is a single tool sufficient, when is a website audit useful?

For a specific question, such as a status code or canonical, a single tool is often sufficient. A website audit makes sense if you want to look at multiple pages and check areas together. The free SEO check from Seitenreport checks up to 20 URLs; the SEO suite complements regular checks and processes.

Which data is particularly important?

Indexing, sitemap status, crawling errors, searches, CTR, positions, and affected URLs are particularly relevant.

Which Webmaster Tools are Free?

Google Search Console and Bing Webmaster Tools are free. The 148 individual tools of Seitenreport are also free of charge, including the available results and exports. Quantity limits are directly on the tool. The SEO Suite is a separate offer for recurring website exams and history.

Which webmaster tools can I use without registration?

Seitenreport’s free single tools do not require login or website verification. For URL checks, the page must be publicly accessible; CSV tools use your own files. The website reports of the Google Search Console and Bing Webmaster Tools require registration and access to the respective website.

Are SEO tools replacing Google Search Console?

No. Search Console provides data from Google Search and indexing information. Seitenreport supplements this data with technical individual checks, generators and evaluations of own CSV files.

Do I need to connect my Search Console account?

For the CSV tools linked here, no account connection is necessary. You load a suitable export or a keyword list into the respective tool. The supported columns and file formats are on the input field.

Does a green check show that my page is indexed on Google?

No. A technical check evaluates the retrievable signals of the page. Whether Google has actually indexed the URL can not be safely deduced from this. Check the URL in the Google Search Console.

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