SEO audit area

Links & Internal Linking

Links distribute meaning, guide users and control crawl paths. The audit shows internal link paths, external goals and pages that are too deep or incorrectly connected.

18 audit categories 350+ automated checks In use since 2007 68,000+ benchmark domains

238 checks per URL · 126 checks website-wide

Analyzing the Website View all audit checks

Seitenreport audit dashboard with score, areas and priorities

What is checked

✓

Click depth and internal link targets

✓

External link destinations and status codes

✓

Anchor and navigation patterns

✓

Orphaned or weakly linked pages

What the Audit Prioritizes

Shorter paths to important pagesBetter thematic connectionmore stable crawl pathsclean internal and external link signals

Test area: Links & Internal Linking.

Tracking parameters in internal links

Illustrative values, not customer findings. Existing audit-check L85: Internal links do not contain tracking parameters.

Example URL: https://example.org/ratgeber
Observed value: internal_links_with_tracking_count = 3.
Expectation in the check: For this check: no recognized internal tracking parameters.
When the statement applies: Evaluable internal links are examined for known tracking parameters. Functional filter or search parameters are not the same.
Limit of the statement: The number describes recognized links, not lost visitors. Before making a change, check which parameters the application really needs.

Why this area is important

Links and internal linking distribute meaning, open up pages and connect topics. The section looks at internal paths, anchor texts, and eye-catching external goals so that important pages remain reliably accessible to users and search engines.

Risk without testing

Click paths that are too deep, weak anchor texts, orphaned pages as well as internal or external links on redirects and error pages slow down crawling, user guidance and trust. Especially important conversion pages lose internal authority as a result.

For whom particularly relevant

Important for shops, advisory portals, local landing pages, agency websites, SaaS pages and all projects with many pages or growing content structure.

Typical findings in the audit

important pages are too deep in the website structure
internal or external links point to redirects, error pages, or non-canonical URLs
Anchor texts remain generic and do not describe the goal
Thematically related sites are hardly connected

Recommended implementation

linking important URLs from navigation, hub pages and appropriate contexts
Set internal links directly on canonical landing pages
Check external landing pages, nofollow logic and broken links regularly
Anchor texts in an understandable and thematically clear formulation

From Diagnosis to Implementation

Unlocked audits show not only the area, but the affected URLs, examples and priorities. This makes it visible which errors belong first in development, editing, data protection or consulting.

Level	Visible in the audit	Next step
Audit category	Links & internal linking as a structured test area	Compare all SEO audit areas
Checks	238 checks per URL and 126 checks website-wide	View all audit checks
Implementation	Prioritized finds and affected URLs	Analyze website with Seitenreport

Frequent Questions: Links & Internal Linking

The most important classifications before starting an analysis.

Why are links an SEO lever?

Links help search engines find important pages, understand topics, and distribute priority within the site. At the same time, they improve user paths and trust.

Does Seitenreport check defective internal and external links?

Yes. The audit detects link problems, status codes, redirects and indications of weakly reachable or incorrectly linked pages.

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