The Seitenreport SEO and website analysis currently includes 517 checkpoints. Of which: 350+ checks automated: 238 URL checks and 126 website-wide checks. Other 153 Test points cover manual, heuristic and contextual audit modules – via Crawling, indexing, technical structure, meta data, content, internal linking, performance, structured data, security, accessibility and data protection.
Instead of showing only individual signals, the audit bundles automatic URL checks with manual classification, heuristic patterns and page type-specific special checks. Findings are prioritized by severity, practical impact, and page type. The superordinate test fields are at a glance SEO audit areas summarised.
Technical signals such as status codes, canonical, meta data, header, JSON-LD, image attributes or basic checks on crawling and rendering.
Patterns and risk indicators such as soft 404 suspicions, thin content indicators, render blocking, URL patterns or hero/LCP-related anomalies.
Topics such as Faceted Navigation, IA, Intent Match, Relaunch Risks, Consent, E-E-A-T, Competition Logic and Page Type-specific Special Cases.
Additional checking logics for shops, local SEO, news/publisher pages, media sites, international websites, migrations or JS frontends – including location, contact, NAP and schema signals based on the current audit status with 517 checkpoints in total.
Single tools are useful if you want to quickly check a single signal. However, the actual added value of an SEO audit arises when several signals are evaluated and prioritized together.
These areas form the technical and structural basis of the analysis. Depending on the type of website, further modules and special examinations are added.
Checks whether pages are reachable, indexable and cleanly controllable.
Blocked areas, incorrect indexing rules, endless filter URLs, soft 404s, or inconsistent canonicals.
Checks URL form, host consistency, HTML basics, technical stability and the basis for clean processing.
Duplicate URL variants, inconsistent canonicals, faulty host signals, or weak basic technical structure.
Checks the basis for search result snippets, sharing and search engine signals in the head area.
Checks page quality, content uniqueness, structure, trust signals, and thematic clarity.
Checks link quality, internal distribution of signals and accessibility of important pages.
Checks technical performance basics, loading behavior and typical causes of slow pages.
Checks JSON-LD, schema consistency and the basis for rich results.
Checks safety basics, headers, sensitive paths and technical risk signals.
These areas complement the core analysis with special signals relating to media, internationalization as well as tracking and monitoring.
In addition to the core and extension areas, the audit includes audit logics for special technical cases, migrations, and specific website types.
For relaunches, domain changes and URL migrations.
For SPAs, headless setups and JS-heavy websites.
For better usability, semantic quality and technical robustness.
For trust, legal basis and comprehensible company signals.
Variant URLs, filters, category texts, product scheme, out-of-stock handling.
Address/NAP, telephone link, contact page, imprint, opening hours, arrival/maps, location pages as well as LocalBusiness and PostalAddress scheme.
Author, date, feed, timeliness, article signals and structured editorial quality.
CTAs, forms, trust elements, conversion-related UX and snippet/performance page quality.
Technical basics, priorities and quick wins for own website, in-house teams and relaunch QA.
Filters, variants, categories, structured data, internationalization, JS and index-bloat risks.
Clean test depth, comprehensible scope communication and bridge between single tools and complete audit.
Many audit sites remain too abstract. Therefore, the scope is consciously made more concrete here: not only categories, but Typical individual checks, by which the real extent is recognizable. This makes it clear that the audit is not limited to a few standard checks, but a broad technical and strategic SEO audit.
The more transparent the checks are described, the clearer the equivalent of the audit. This strengthens trust, scope understanding and conversion.
Not only that: is tested, but What exactly, in which depth and why some topics can be evaluated automatically, but others only in the project context.
The page explains the scope. The PDF audit then provides the concrete evaluation, prioritization and URL-related finds for the checked website.
In addition to the categories, the audit scope can also be described by technical depth. Especially for agencies, in-house teams and more demanding websites, this perspective is often more helpful than a pure list of topics.
Measurable signals such as status codes, indexability, meta data, header structure, canonicals, links, images, social tags and headers.
Heuristic indications of quality issues, unusual page type patterns, link poverty, template repetitions, render risks and thin content symptoms.
Evaluation of relaunch, internationalization, e-commerce, consent, tracking, news/publisher requirements and prioritization according to business impact.
| Area | Automatic | Heuristic / Partially | Manual / Context |
|---|---|---|---|
| Crawling and indexing | Status, redirects, robots, canonicals, sitemaps | Soft 404 or crawl trap indicators | Filter logic, facets, index strategy |
| Meta, Structure & SERP | Titles, Descriptions, Hx, OG/Twitter | Snippet and Template Pattern | SERP positioning and page type matching |
| Content & IA | Word number, headings, duplicate signals | Thin Content and Boilerplate Instructions | Intent, theme coverage, cannibalization |
| Links, Media & Technology | Broken Links, ALT Texts, Headers, Security | Internal link poverty, render and LCP risks | Prioritization per template, page type and funnel |
Briefly explained: scope, types of checks and differences between single tool and complete audit analysis.
The audit currently comprises 517 checkpoints. Of these, 350+ are automated: 238 URL checks and 126 website-wide checks. A further 153 checkpoints are manual, heuristic or contextual.
No. Some checks depend on the page type, setup, or project context. Examples are hreflang for multilingual websites, variant or filter logic for shops, rendering checks for JS frontends or migration checks for relaunches.
Individual tools check individual signals such as robots.txt, Sitemap, Canonical or hreflang. The complete audit evaluates multiple signals in context, detects patterns across URL groups, and prioritizes finding by severity and practical impact.
350+ checks are currently automatically verifiable: 238 URL checks as well as 126 website-wide checks for accessibility, GDPR/tracking, core web vitals and other samples. Other topics require context, project knowledge or external data sources.
This currently includes 153 manual or context-dependent checkpoints, including faceted navigation, information architecture, intent match, relaunch risks, consent logic, E-E-A-T/Trust signals, competition and prioritization questions and special cases per page type.
Yes. The audit includes additional exams for e-commerce, local SEO, news/publisher pages, international websites, relaunches/migrations, and rendering and JavaScript SEO topics. At Local SEO, Seitenreport checks website signals such as address/NAP, telephone, contact page, opening hours, arrival/maps as well as LocalBusiness and PostalAddress scheme.
Individual checks are helpful. However, the actual added value arises when problems are prioritized according to impact, severity and page type. This is exactly why the Seitenreport SEO & Website Analysis is built. For a quick start, you can also first Calculate SEO Score.
