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Links and crawlingSeverity: Medium

Finding and fixing broken links

Broken internal links deteriorate user guidance, crawling and signal flow.

Short version

Broken internal links worsen user guidance, crawling and signal flow crawling and indexing errors are especially serious if important pages are not found, not understood or not indexed as a result.

Repair the linking location and the link destination separately

An internal link to /performance-alt provides 404, while /performances is the current page. The repair then affects at least the linking page. Whether additional forwarding is necessary depends on whether the old address is still called from outside or from stored links.

Example: Recognizing the Result

Illustrative example: A guide links to /sortiment/alt/, the landing page responds with 404. The location is the guide, the error answer comes from the destination.

Limit cause and implement correction

Targeted limitation of the cause

Open the destination without logging in and check the full HTTP history. Then find the starting pages of the link. If the same destination address is repeated in navigation or footer, a change in the common template is usually sufficient. Individual editorial links, on the other hand, have to be corrected in the respective content.

Change and follow-up audit

Refer directly to a technically suitable, achievable goal. If there is no replacement, remove the link or revise the statement in question. A blanket redirection of all missing pages to the homepage does not help visitors who are looking for a certain performance or guidance.

Crawl the homepages again after the change. The goal must be achievable and the link text must continue to match it. Also, check other language versions and pages that are generated from the same menu or content building block.

What makes you recognize a suitable correction

Change the link at the location to a suitable, accessible address. After that, retrieve the same found page and follow the link that was actually issued.

Classification and boundaries

When is this indication not a clear error?

If there is no suitable replacement, removing or rephrasing can be better than redirecting to the start page.

Broken Links to CMS and Cause

Many audit messages can be resolved faster if they are grouped by system, page type and technical cause. CMS indentations are only linked where Broken Links has a clear cause or fixed route in the respective system.

Frequent causes of this error

Related SEO Errors

Appropriate Seitenreport checks

This error should not be checked in isolation. The following tools and clusters help to narrow down the cause faster and to cleanly prioritize the affected URL groups.