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Links and RedirectsSeverity: Medium

Internal links point to forwardings

Internal links should point directly to final URLs.

Short version

Internal links should point directly to final URLs The error should never be rated in isolation. What matters is which URL group is affected and whether it creates a crawling, indexing, snippet, performance or quality problem.

Correct the linking template instead of just the redirect target

After a relaunch, the navigation can still point to old paths, although redirects save access. Therefore, look for the source of the link: menu, text module, product data or template. Additional forwarding does not fix the outdated reference.

Example: Recognizing the Result

Illustrative example: Each category page still links to /product-old/, even though the article is permanently under /product-new/. The forwarding works, but is needed for every link call.

Limit cause and implement correction

Replace the link with the final matching address and check the source page again. Also, check similar pages that use the same template. The existing forwarding can still be required for external visitors. Internal cleaning and dealing with old public entries are separate tasks.

What makes you recognize a suitable correction

Update the URL in the generating navigation or data source. Maintain the old forwarding for remaining external links.

Classification and boundaries

When is this indication not a clear error?

A functioning redirect is less urgent than a defective target. Not every single forwarding justifies a major renovation.

Internal links point to redirects to CMS and cause

Many audit messages can be resolved faster if they are grouped by system, page type and technical cause. CMS indentations are only linked where internal links point to forwardings has a clear cause or fixed route in the respective system.

Frequent causes of this error

Related SEO Errors

Appropriate Seitenreport checks

This error should not be checked in isolation. The following tools and clusters help to narrow down the cause faster and to cleanly prioritize the affected URL groups.