SEO URL templates and stored references
Compare dynamic product links with manually entered experience world links. Fixed campaign addresses often remain unchanged after a SEO URL change.
A new SEO URL structure must fit the generated product and category paths. Old manual links in experience worlds can remain independent of this. First, determine the linking source.
Where to check the setting in Shopware
Control the SEO URL template and the actual generated address in the sales channel. Additionally, check manual links in experience worlds and category texts. A newly generated SEO URL does not automatically update such stored texts.
Example of this specific finding
Illustrative control case: Each category page still links to /product-old/, even though the article is permanently under /product-new/. The forwarding works, but is needed for every link call.
follow-up audit in Shopware
After updating the SEO URLs, track an affected link in the menu, category and content. Test path change and forwarding behavior in the respective sales channel.
Update the URL in the generating navigation or data source. Maintain the old forwarding for remaining external links.
Derogations and scope
A functioning redirect is less urgent than a defective target. Not every single forwarding justifies a major renovation.
Related: Shopware 6 with Storefront. Self-hosted and SaaS offer different access and configuration options; view your own headless frontends separately.
Classify the general error
Definition, system-independent causes and further correction examples: Correct the linking template instead of just the redirect target