Keywords & Rankings · SEO Suite
Keep an eye on your top Google rankings.
You have revised a performance page. Does it increase for the appropriate search terms – or does everything stay the same? The Rank Tracker keeps track of the positions of your keywords week after week.
From Pro: 100 Keyword Places · 39 € net/Month for monthly payment, plus VAT
The right search terms
Which rankings are important for your website?
A long keyword list is quickly created. It will only be helpful if you know which decision you would derive from a change. Start with search terms for which your website already has a suitable offer: a service, a product category or a guide.
Also include terms where you are improving something. Outside the tracker, note which page you revised and when. So you can compare the later course with your work, without immediately deriving an effect from each movement.
A small, usable start list
- Offer: the services and categories through which new customers should find you.
- Important content: Questions that your advisors actually answer.
- Trade mark: consider your own name separately; a good brand position says little about other search terms.
- Device: Set desktop or mobile consciously and stick to the same measurement throughout the course.
From measured value to decision
14th place instead of 24: What can be derived from this?
In the example shown, a keyword increases over four measurements from position 24 to 14, which is a traceable development for exactly this search term and this device. It proves neither additional requests nor that a single change of text was the cause.
| Observation | Meaningful next test |
|---|---|
| A keyword loses several places once. | View the next measurement and current search results. A single value does not justify a conversion of the page. |
| Several important terms fall after a website update. | Check accessibility, indexability and internal links of the affected landing pages in the audit. The proximity of time is a cause for investigation, not a proof of cause. |
| A term is not found in the top 100. | Control search term and device. “Not found” does not automatically mean that the page has disappeared from the Google index. |
For clicks, impressions and search queries, you can also use your Search Console. The Rank Tracker provides repeated position measurement; your website’s data helps rank business significance.
This is how it is measured
Weekly, for Google Germany.
A comparable series of measurements
The suite queries your stored keywords in German for Google Germany and records organic positions up to 100th place. You can choose desktop or mobile. The history arises from the time you store the keywords; previous positions are not subsequently reconstructed.
The update takes place weekly, in all tariffs with ranking function. A daily website audit in business or agency does not change this ranking rhythm. Up to five ranking rounds are planned per billing month.
What the figures refer to
A place name in the keyword – such as “Tax Advisor Hamburg” – belongs to the search text. He is not a selection of the measurement location Hamburg. A free choice of city, Google Maps rankings and the monitoring of a Google Business profile do not belong to the current range of functions.
Desktop and mobile are separate measurements and each occupy a keyword space. Replaced keywords can also prove the quota of the current month of use. Therefore, choose a stable list instead of constantly exchanging it.
Rankings in the SEO Suite
Start with Pro. Maintain more websites if necessary.
Pro: 39 € net per month
With monthly payment, you get 100 keyword places for a total of 3 projects. In addition, there is the weekly website audit, monitoring and exports. Rankings are part of the SEO suite; you don’t have to buy a separate rank tracker product.
The quota applies to your account
Business contains 200, agency 300 keyword places. You distribute them to your projects. Starter does not contain a ranking function. All prices mentioned are plus VAT; the offers are bookable for business.
You want to check only a single search term first? This is what the Free ranking check Ready. For regular observation, then create the keywords in the suite.
Good to know
Questions about Rank Tracker
How do I set up ranking tracking?
Open your project in the SEO Suite and enter the desired search terms under Keywords & Rankings with the desktop or mobile device. Prerequisite is a tariff from Pro and a free keyword quota. The recurring measurements then build up their course.
Is the Rank Tracker your own subscription?
No. The ranking function is part of the SEO Suite from Pro. Per contains 100, Business 200 and Agency 300 keyword seats per account. On this page, you do not enter into a separate rank tracker contract.
Why can my own Google search show a different position?
A single search can differ from the specified measurement, for example by location, device, language or time. Therefore, if possible, compare the same measurement series. The suite measures for Google Germany in German, with the stored device.
Do I also see the ranking of my competitors?
The current tracker records your own stored keywords and their positions. An automatic competitor history, CPC data and a history of individual SERP features are not included.
Appropriate next steps
Connect rankings with the state of your website
- Monitor website changes
Observe title, description and H1 of important pages in the course.
- Monitor indexability
Examine new noindex statements and modified canonicals.
- Relaunch monitoring
Classify technical changes and rankings after a website move.
- Getting to know SEO Suite
See related audits, monitoring and rankings.