Categories · Products · URL variants
Keep an eye on the SEO consequences of your shop changes.
Assortment changes and shop updates change more than visible product data. Check whether important categories remain accessible, internal links are correct and the intended SEO information is delivered.
Free entry up to 20 URLs. Ongoing controls and larger contingents via the SEO Suite.
SEO in ongoing shop operation
Your range is changing. The side structure is often the same.
A product is replaced, a category is merged, a filter is added. For the shop, this is everyday life. For internal links, sitemap entries and canonicals, each of these steps can follow. Especially unpleasant are errors on pages that are still accessed by customers or search engines.
Seitenreport combines regular website audits with targeted monitoring. This allows you to understand technical changes in the shop and decide whether it is a planned assortment change or an unintended disturbance.
Start with the most important page types
- Categories that should serve as a permanent entry.
- Representative product pages from the most important templates.
- Offers with variants or modified destination URLs.
- Seasonal pages, which should remain reachable after an action.
Include your own shop and analysis data in the selection. A technical crawl doesn’t know which category will make the biggest sales for you.
When offers disappear
“No longer in the range” is not yet a URL strategy.
| Situation | What You Should Control |
|---|---|
| An article is permanently replaced by a successor. | Does an old start lead to a meaningful goal? Do internal links and sitemap match the chosen solution? |
| A category is renamed or moved. | Are new and old URLs reachable or correctly forwarded? Does the template refer to the intended canonical URL? |
| A product is only temporarily unavailable. | Does the treatment fit the planned return? Check whether the page was unintentionally removed or set to noindex. |
| An action has ended. | Is the previous landing page consciously still usable, forwarded or removed? Check links from navigation, guides, and campaign material. |
Which solution is technically correct depends on the offer. A 404 is to be rated differently for a deliberately finally removed URL than for a still advertised category. The monitoring provides the technical result; you make the assortment decision.
Crawl scope and URL variants
A product can create many URLs.
Realistically plan the quota
Filters, sorts and parameters can significantly increase the URL inventory. Therefore, do not count only products. During the first audit, check which URLs are actually found and whether the important categories and product pages are represented in the result.
If a crawl ends at the quota, no statement about the entire shop can be derived from the recorded pages. If necessary, increase the scope or additionally check particularly important URLs.
Determine the desired treatment
Not every filtered view needs the same SEO treatment. Some combinations are useful entry pages, others hardly produce independent content. Set a strategy for indexability, canonicals, internal links, and sitemap before editing individual alerts.
With the Indexability monitoring You can watch selected important URLs. The Sitemap monitoring additionally checks changes and accessibility of the included entries within its own quota.
After theme, plugin or platform updates
SEO findings are a part of your shop acceptance.
After an update, check the delivered SEO information of several categories and products. At the same time, control important internal links. If an error comes from the common template, a correction there is usually more useful than editing each location.
For a first overview
The free shop check checks up to 20 URLs. According to the result, choose whether you need a larger one-time audit scope or ongoing monitoring.
For periodic checks
Pro offers 5,000 URLs together per crawl round and weekly crawls, starting with 39 € net per month. Business offers 20,000 URLs and daily crawls, starting with 79 € net. Information for monthly payment, plus VAT.
Good to know
Questions about monitoring an online store
Do I need a plugin for my shop system?
The Seitenreport crawl examines the externally accessible website. For this entry, do not install a shop plugin. Scope and significance depend on which answers and HTML content your shop delivers.
Does the suite control inventory, prices or orders?
The SEO monitoring described here checks technical website signals. It is not merchandise management, price or order monitoring and does not carry out test orders. You check these processes with the shop tools provided for this purpose.
Why is the number of products not equal to the required URL quota?
Categories, guides, variants, filters and sorts can generate additional URLs. Check the actual crawl scope and whether important pages have been captured. All project URLs share the tariff quota per crawl round.
Is a remote product page always an SEO mistake?
No. The appropriate treatment depends on whether the offer returns, a successor exists or the URL should be permanently omitted. Compare the technical findings with your assortment and URL strategy.
Appropriate next steps
Targeted examination of important areas of the shop
- Monitor indexability
Control technical signals of selected categories and products.
- Sitemap monitoring
Recognize new and removed shop URLs.
- SEO quality assurance
Take down updates with representative page types.
- SEO crawlers
Understand the first crawl and its limits.