Internal link analysis
Link important pages more easily accessible and comprehensible
If important pages receive too little internal support or the page structure does not develop its SEO effect cleanly.
- Personal care
- Agreed scope of services
Example order: An important category is hardly reached internally
Illustrative process · no published customer case. The binding scope is agreed in advance.
What you bring
The starting point is prioritized landing pages, navigation and existing URL lists or sitemaps. They identify which categories, services or content are particularly important for business.
What we are investigating
We look at accessible link paths, source pages, anchor texts, and differences between navigation, editorial links, and technical references. Sitemap URLs are compared with the agreed crawl; unfound links are initially related to the recorded scope.
What you continue to work with
The result is a reasoned link plan: appropriate source page, target URL, link context and priority. Common template causes are separated from individual editorial gaps.
Performance limits
It is about internal references of your own website. Backlink construction, a complete information architecture relaunch or the implementation of all links are not automatically included services.
For whom is the performance suitable?
- Websites with lots of content, categories, or advisory areas
- Projects in which important landing pages have too little internal weight
- Portals with unclear theme architecture or weak cluster logic
- Teams that want to better integrate navigation, content and SEO
What is actually being examined?
- Internal links, link depth and accessibility of important pages
- Distribution of internal signals by categories, landing pages and page types
- Conspicuous gaps, dead ends or unnecessary detours
- Clusters of topics, link paths and navigation from an SEO perspective
- Anchor texts and internal semantic support
- Prioritized recommendations for structure and linking
What do you get as a result?
- Improved internal support for relevant sites
- Clearer thematic architecture and stronger clusters
- Fewer internal vulnerabilities in navigation and content paths
- Improved basis for rankings, orientation and crawl efficiency
Typical triggers
- Important pages rank weaker than expected
- The website has grown in content, but structurally not withdrew
- A relaunch or structural reconstruction should be cleanly secured internally
- Content and categories do not seem clearly interlinked from an SEO point of view
Expiry date
Short classification of the website, the problem and the desired focus.
Relevant page types, signals and anomalies are classified technically.
The most important patterns, risks and leverage are assessed in a structured manner.
You get clear priorities and concrete next steps instead of pure error lists.
Appropriate next steps
What we vote before the start
The entry offer includes the investigation, no implementation. Data accesses and additional URL groups are coordinated in advance. For a broad inventory, the 360° expert analysis fits.
FAQ
What is an internal link analysis? +
It shows which pages are not supported internally enough and where structure, clusters or navigation can be improved on the SEO side.
Is this only relevant for large portals? +
No. Smaller websites also benefit if important pages are not integrated properly internally.
Is it just about broken links? +
No. The focus is on relevance distribution, link depth, topic logic and strategic linking.
Does this also help with categories and advisory areas? +
Yes. Especially there, internal linking is often a very big lever.
Your personal contact: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
You discuss your task directly with the responsible contact person. Technical test data, personal classification and coordinated priorities form the basis of the cooperation.
Non-binding requests
Briefly describe your plans. Matthias Gläßner will contact you personally.
Price limits: from 790 € per work package plus VAT