SEO Basics
Crawling, indexing, search intention, snippets, internal links and technical basis explained in a comprehensible way.
SEO training for your team
Personal learning · concrete examples · applying knowledge directly
Understand SEO, prioritize it sensibly and apply it in everyday life: with your personal lecturer, a coordinated agenda and a clear price for the team.
- Remote or Inhouse
- Training documents
- Practical examples
Your teacherMatthias Gläßner Senior web developer with SEO focus · TYPO3 lecturer at GFUFounder and owner of Seitenreport · 18+ years of experience
Set format and team price together
Individual topics can be combined into a suitable agenda. The price is valid for the team up to the participant limit of the agreed format. Extensive case preparation and travel expenses are offered separately.
View all training formats and team prizesFor whom SEO training makes sense
SEO training is especially helpful if you want marketing, editorial, development or management to understand the same basics and priorities.
Instead of abstract theory, the focus is on your own website: Which problems slow down visibility, which measures are realistic and which data help with decisions?
Possible training content
Audit evaluation
Working together on real finds, priorities and order of implementation.
Search Console
Read and use search queries, CTR, positions, indexing and page reports in a practical manner.
Typical workshop goals
Bringing the team to a common SEO stand
Correctly classify website problems
Separating editorial and technical tasks
Understanding Google Search Console Better
Secure relaunch or content processes
Creating a concrete list of measures for the next few weeks
Positioning position
SEO training for teams who want to make better decisions
SEO training should not only explain terms. The real benefit arises when a team can make safer decisions afterwards: Which task belongs in the editorial department, which ones in the development, which ones in the management and which ones can wait?
Seitenreport is a practical basis for this, because real website data can be used. Instead of abstract slides, a training course is created around your own domain, existing templates, concrete errors and realistic next steps.
- Marketing teams who want to make better use of search intentions, snippets and Search Console
- Editorial offices that want to maintain SEO texts, titles, descriptions and internal links more securely
- Developer teams that need to better prioritize technical SEO requirements
- Management or self-employed people who want to better assess SEO budgets and measures
Formats
Possible formats: seminar, in-house workshop or audit meeting
Not every team needs the same format. An SEO seminar teaches basics and common language. An in-house workshop works more on its own website. An audit meeting is suitable if data is already available and implementation planning should result from this.
For Seitenreport, the audit-based format is particularly strong: first the website is checked, then finds, priorities and responsibilities are discussed together.
- SEO basics compact for teams without prior knowledge
- Technical SEO training for development and CMS managers
- Search Console Workshop for Marketing and Content
- Relaunch QA training for projects with high visibility risk
Commercially useful:
The site positions training as a follow-up to auditing and consulting, rather than as an isolated individual service without product reference.
Results
What should be available after a good SEO training
After a training, not only knowledge should remain, but a clear basis for action: Which SEO problems are understood, which measures are implemented, which roles are involved and how will it be checked later if it has become better?
This makes SEO less dependent on individuals. Teams can assess changes in the CMS, new content, relaunch decisions or technical updates with greater certainty.
- Common understanding of the most important SEO terms
- Concrete list of prioritized tasks on your own website
- Separation according to editorial, development, technology and strategy
- Measurement points for follow-up audit, monitoring or subsequent audit
Practical example
SEO Training Gets Stronger When Working With Real Website Data
Many SEO training courses remain too general: definitions, ranking factors, a few tool screenshots. This is helpful for getting started, but rarely leads to a specific task list. Training on the basis of your own website is much more effective.
If an audit shows which URLs are affected in advance, participants can see directly why a title is problematic, what a forwarding chain looks like or why internal links do not sufficiently strengthen an important page.
This makes training more tangible for companies and the self-employed. For agencies, the same approach can work as a workshop with clients: first audit, then meeting, then offer or implementation plan.
The landing page therefore not only sells “learn SEO”, but a clear result: better decisions, clear responsibilities and an implementable roadmap.
- Use your own website as a training example
- Dividing audit finds into editing, technology and strategy
- Explain Google Search Console with Real URLs and Search Requests
- Training participants in concrete decisions instead of abstract concepts
- After the workshop, keep a prioritized list of measures
- Optionally check later by audit or monitoring
Short conclusion
SEO training becomes valuable when better work is created afterwards
Training is not an end in itself. It is intended to ensure that teams write better tickets, plan better content, classify technical advice and make SEO decisions more securely in everyday life.
The connection with Seitenreport data creates a concrete training approach: your own website provides examples, the audit provides priorities and the team leaves the appointment with a tangible next list.
As a result, the site does not seem like a general seminar offer, but like a practical connection to auditing, consulting and ongoing website quality.
- Explaining knowledge directly at real URLs
- Sort tasks by role and effort
- Connect Search Console, Audit and CMS Practice
- Determine concrete next steps after training
Frequent questions
Is SEO training suitable for beginners?
Yes. Content and depth can be oriented towards beginners, marketing teams, editorial staff or technical teams.
Can your own website be used?
Yes. This is even recommended, because real examples lead faster to implementable decisions.
Is there also a technical workshop?
Yes. Topics such as crawling, status codes, canonicals, sitemaps, performance and relaunch QA can be given more weight.
How long does SEO training take?
That depends on the objective. A compact appointment is often sufficient for basics, a longer workshop makes more sense for technical SEO or work on your own website.
Can the audit directly result in training?
Yes. Especially an existing audit is a good basis, because the training then uses concrete examples and priorities from the own website.
Other suitable introductions
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 490 € per team plus VAT