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GEO & AI Overviews Training

Personal learning · concrete examples · applying knowledge directly

Realistically classify Generative Engine Optimization and connect it with existing SEO basics. For SEO leads, content strategists and digital teams.

  • 6 hours, plus Breaks
  • Remote remote
  • Up to 8 persons
Your teacherMatthias Gläßner Senior web developer with SEO focus · TYPO3 lecturer at GFUFounder and owner of Seitenreport · 18+ years of experience

For whom this training fits

SEO leads, content strategists and digital teams.

Individual answers are snapshots; the training promises no mention or placement in AI systems.

When another format is better

  • if only a short presentation without practical reference is sought.
  • if first a deep technical analysis without training part is needed
  • When ongoing implementation is more important than building knowledge in a team

Content of the training

  • Understanding AI Overviews and AI Response Systems
  • Strengthening non-commodifiable content
  • Entities, Sources and Trusted Content
  • Separating GEO Myths from Meaningful Action

What Your Team Takes With You

A catalogue of criteria for proven, clearly structured content and a documented observation plan for AI responses.

This is how learning progress becomes visible

The team can distinguish improvements in content and accessibility from unsubstantiated promises about AI designations. Individual responses observed are documented as samples. A mention in a system or at a time is not considered guaranteed or general visibility.

Practical task: provably and comprehensibly prepare a technical answer

Appropriate preparation

Bring a specific question of your target group and a professionally responsible own answer. Complement verifiable sources and the page on which this knowledge stands today. Observed AI answers should be documented with question, system and date.

Practical task

Check whether the page answers the question directly, uses terms clearly and proves statements in a comprehensible manner. Separate your own findings from acquired information. Then compare the comprehensible presentation with the technical accessibility and the actually readable page content.

Appropriate SEO training

FAQ

How Much Does GEO & AI Overviews Training Cost?+

from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.

Can the training be adapted to our examples?+

Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.

Is the training possible remotely or on site?+

As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.

What do we learn from concrete examples?+

Realistically classify Generative Engine Optimization and connect it with existing SEO basics. Topics include understanding AI overviews and AI response systems as well as strengthening non-commodifiable content. Together we will determine suitable next steps for your team.

Who conducts the training?+

Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.

Your lecturer: Matthias Gläßner

Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU

18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.

The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.

Profile and project experience ↗ · About Seitenreport

Non-binding requests

Briefly mention your training topic. Matthias Gläßner will contact you personally.

Price limits: from 1,890 € per team plus VAT

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