Basic SEO Training
Personal learning · concrete examples · applying knowledge directly
Understand search intention, technical basis, content quality and the most important SEO leverage. For marketing teams, founders and website managers.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Marketing teams, founders and website managers.
No prior knowledge required; a website and a specific business goal make the exercises easier.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- How Google finds, evaluates and displays pages
- Keyword logic without keyword stuffing
- Title, Description, H1 and Internal Links
- Priorities for the first 90 days
What Your Team Takes With You
A prioritized start list for your own website: relevant landing pages, understandable snippets and initial technical controls.
This is how learning progress becomes visible
Participants can explain key terms such as crawling, indexing and search intention in their own words. They recognize the task of metadata and internal linking without deriving isolated recipes for success. At the end is a small, reasoned list of first improvements.
Practical task: Understanding the path from a search question to the appropriate page
Appropriate preparation
Choose a simple website with a clear offer and three typical questions of its visitors. Hold the most important pages and the desired next step. To get started, expertise in programming or extensive tool exports is not required.
Practical task
Assign a suitable page to each question and check its accessibility, title, main heading and understandable answer. Follow an internal link path and distinguish technical requirements from the quality of the content. Then, discuss which change would have the greatest practical benefit.
Appropriate SEO training
Bring page types, snippets, internal links and content structure into a clean onpage process.
Evaluate crawling, indexing, status codes, canonicals, sitemaps and technical error images safely.
Translate Search Console data into specific SEO decisions.
FAQ
How Much Does SEO Basic Training Cost?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Understand search intention, technical basis, content quality and the most important SEO leverage. Topics include how Google finds, evaluates and displays pages, and keyword logic without keyword stuffing. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT