International SEO Training
Personal learning · concrete examples · applying knowledge directly
Cleanly plan multilingual and multiregional websites with URL structure, hreflang and content logic. For internationally working marketing and web teams.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Internationally working marketing and web teams.
Target markets and available language versions should be established; translation and local market research are separate services.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- URL strategies for countries and languages
- hreflang logic and typical errors
- International content and search intentions
- QA for multilingual templates
What Your Team Takes With You
A decision template for country/language URLs, content responsibility and technical quality assurance.
This is how learning progress becomes visible
The team can explain why a variant exists and how it is maintained. The planning takes into account missing translations and different assortments. An international structure is thus understood as an editorial and technical task, not only as an additional language selection in the header.
Practical task: Planning the target market, language and URL structure together
Appropriate preparation
Name the planned markets, existing language versions and actual services offered by region. Information on prices, delivery areas, responsibilities and translation processes is helpful. Language and sales region should be explicitly considered separately.
Practical task
Develop the appropriate international assignment for a page type. Check which content should be translated, adapted locally or not offered at all. Combine this decision with stable URLs, internal language changes, canonicals, and language references.
Appropriate SEO training
Evaluate crawling, indexing, status codes, canonicals, sitemaps and technical error images safely.
Check rendering, links, metadata and indexable content in modern JavaScript setups.
Realistically evaluate and prioritize performance signals instead of blindly chasing scores.
FAQ
How Much Does International SEO Training Cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Cleanly plan multilingual and multiregional websites with URL structure, hreflang and content logic. Topics include URL strategies for countries and languages as well as hreflang logic and typical errors. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT