Scheme Markup Training
Personal learning · concrete examples · applying knowledge directly
Structured data sensibly select, install and test. For SEO, content and web teams.
- Combinable module
- Coordinated agenda
For whom this training fits
SEO, content and web teams.
Basic knowledge of HTML/JSON helps; valid markup does not guarantee rich results.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Schema.org Basics
- Organization, LocalBusiness, Product and Article
- Validation and typical errors
- Understanding the limits of rich results
What Your Team Takes With You
A traceable markup example for a selected page type with validation and comparison to the visible content.
This is how learning progress becomes visible
The team can distinguish syntactic validity from content accuracy and suitability for a particular search function. The finished work order identifies data source and control cases. Even correct markup does not guarantee a highlighted presentation in search results.
Practical task: Compare visible information and structured data
Appropriate preparation
Choose a specific page with item data, a product, or another suitable entity. Collect the visible information and the existing markup output. Clarify which component generates the markup and which data source it comes from.
Practical task
Compare properties, data types, and relationships with actual page content. Check whether mandatory information is available for the desired search presentation and whether values such as price, date or availability remain consistent. Use validation tools as support and read the messages in context.
Appropriate SEO training
Evaluate crawling, indexing, status codes, canonicals, sitemaps and technical error images safely.
Check rendering, links, metadata and indexable content in modern JavaScript setups.
Realistically evaluate and prioritize performance signals instead of blindly chasing scores.
FAQ
How much does the scheme markup training cost?+
This special topic is a component of a coordinated training. The team prize is based on format, duration and the entire agenda; no own module prize is added.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Structured data sensibly select, install and test. Topics include Schema.org basics as well as Organization, LocalBusiness, Product and Article. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: Following a common agenda