Shopify SEO Training
Personal learning · concrete examples · applying knowledge directly
Rank Shopify-specific SEO leverage for categories, products, themes, apps, and technical signals. For Shopify merchants, e-commerce teams and Shopify agencies.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Shopify merchants, e-commerce teams and Shopify agencies.
A Shopify shop or a test environment is helpful; app settings are not assumed to be a blanket cause.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Structuring collections and product pages
- Check theme and app sequences
- Canonical, Sitemap and Duplicate Content Topics
- SEO Checks Before Theme Changes
What Your Team Takes With You
A checklist for collections, product paths and theme changes with examples from the actual shop.
This is how learning progress becomes visible
Participants can recognize typical responsibilities in the Shopify shop. They formulate a limited change with test cases for product, collection and variant. Platform-related specifications are separated from actually influenceable settings and content.
Practical task: Cleanly assign product and collection in Shopify
Appropriate preparation
Choose a collection with several products and a typical variant structure. Collect information about the theme used and apps that affect metadata or structured data. The exercise should take into account the actually publicly visible shop.
Practical task
Compare product calls across different collection paths and check canonical, internal links, and visible product data. Also, examine what information the collection itself provides. Assign a finding theme, app or product maintenance, instead of wanting to solve every message via additional app functions.
Appropriate SEO training
WordPress SEO beyond individual plugins: cleanly control structure, templates, indexing and performance.
TYPO3 page tree, templates, metadata, language versions and technical SEO signals think together neatly.
Understand search intention, technical basis, content quality and the most important SEO leverage.
FAQ
How Much Does Shopify SEO Training Cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Rank Shopify-specific SEO leverage for categories, products, themes, apps, and technical signals. Topics include structuring collections and product pages, as well as checking theme and app sequences. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT