SEO Monitoring Training
Personal learning · concrete examples · applying knowledge directly
Make sense of monitoring for rankings, technical changes, indexing and relaunch risks. For SEO, agency and in-house teams.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
SEO, agency and in-house teams.
In advance, we clarify which changes are relevant. Technical errors, rankings and availability require different measurement methods.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Which signals should be checked regularly
- Ranking, indexing and technical monitoring
- Alerts and responsibilities
- Monitoring after relaunches and releases
What Your Team Takes With You
A monitoring plan with signal, test interval, receiver and concrete response to a change.
This is how learning progress becomes visible
The team can distinguish relevant warnings from mere noise. The process includes responsibility, escalation and final control. An observed ranking change is not automatically treated as a technical malfunction, but is first classified according to data and possible cause.
Practical task: deriving a meaningful reaction from a measurement
Appropriate preparation
Name important page groups and typical changes to watch, such as new redirects or an unexpected noindex. Make a note of who can check clues and in what period of time a reaction is realistic. Monitoring without a responsible person primarily produces unfinished messages.
Practical task
For a finding, develop a rule with baseline, trigger and test step. Distinguish a short-term failure from a repeated deviation. Specify what information a message must contain so that it can be edited without additional searching.
Appropriate SEO training
Translate Search Console data into specific SEO decisions.
Interpret crawler accesses from logfiles and derive technical SEO priorities.
Build reports that make decisions possible instead of just collecting key figures.
FAQ
How much does SEO monitoring training cost?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Make sense of monitoring for rankings, technical changes, indexing and relaunch risks. Topics include which signals should be checked regularly as well as ranking, indexing and technology monitoring. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT