SEO Reporting Training
Personal learning · concrete examples · applying knowledge directly
Build reports that make decisions possible instead of just collecting key figures. For marketing leads, agencies and in-house SEOs.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Marketing leads, agencies and in-house SEOs.
Existing reports or anonymized data make the exercise easier. Estimated competitor traffic is separated from own measurement data.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Select KPIs by destination and funnel
- Connect Search Console, Analytics and Rankings
- Separate management and work level
- Reporting rhythm and logic of action
What Your Team Takes With You
A reporting draft with KPI definition, data source, comparison period and decision derivable therefrom.
This is how learning progress becomes visible
A good report shows what has changed and what decision follows from it. Participants can distinguish between measured values, interpretation and recommendation. As a result, an extensive export becomes a comprehensible working basis without imposing uncertain connections as a proven effect.
Practical task: Shortening a report to decision-relevant statements
Appropriate preparation
Bring an existing report and the most important decision of its recipients. Note which data is reliable and which are only estimates. Marketing, management and development often require different snippets of the same project.
Practical task
Choose a few key figures and connect each with a concrete statement, change or open question. Separate completed actions, observed effects and assumptions that are still untested. Complement the next steps with accountability and the needed context.
Appropriate SEO training
Translate Search Console data into specific SEO decisions.
Interpret crawler accesses from logfiles and derive technical SEO priorities.
Make sense of monitoring for rankings, technical changes, indexing and relaunch risks.
FAQ
How Much Does SEO Reporting Training Cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Build reports that make decisions possible instead of just collecting key figures. Topics include selecting KPIs by destination and funnel, as well as connecting Search Console, Analytics and rankings. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT