B2B SEO Training
Personal learning · concrete examples · applying knowledge directly
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap. For B2B companies, SaaS, industry and service providers.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
B2B companies, SaaS, industry and service providers.
A concrete B2B performance and typical sales questions help; pure visitor numbers are not equated with qualified leads.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- B2B search intentions and roles
- Service, Industry and Problem Sites
- Content for longer decision-making processes
- Lead-related prioritization
What Your Team Takes With You
A page assignment for specialist research, solution comparison and qualified inquiry along longer decision paths.
This is how learning progress becomes visible
A good result is a well-founded allocation of topics and pages. The team can explain which content supports professional research and which prepares a qualified contact. Pure reach is separated from business-relevant inquiries without hastily devaluing any information search as unimportant.
Practical task: Developing a suitable B2B entry from a technical question
Appropriate preparation
Bring together an important performance, typical questions from sales and an existing landing page. Particularly revealing are terms that specialist departments use differently than potential customers. Remove confidential customer information from examples and conversation notes.
Practical task
Arrange search queries according to information needs and decision situation: technical explanation, provider comparison, specific performance or procurement. From this, develop a side structure in which expertise, operational limits and the next meaningful contact are recognizable. Check which questions are already answered and which only occur in internal presentations.
Appropriate SEO training
Build local searches, location pages and trust signals cleanly.
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO.
Improve performance pages, location signals and trust for local searches.
FAQ
How much does B2B SEO training cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap. Topics include B2B search intentions and roles, as well as performance, industry and problem pages. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT