SEO for practices and law firms
Personal learning · concrete examples · applying knowledge directly
Improve performance pages, location signals and trust for local searches. For practices, law firms and local specialist service providers.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Practices, law firms and local specialist service providers.
Technical and professional statements remain with the responsible specialists; the training does not replace legal or medical advice.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Planning local performance sites
- E-E-A-T signals and trust modules
- Assessments and location data
- Use FAQ and advisory topics wisely
What Your Team Takes With You
A side plan for specialist services and location information with comprehensible evidence of trust and contact channels.
This is how learning progress becomes visible
Participants can identify information gaps and prepare a responsible revision. The site remains technically comprehensible and respects the limits of general online information. SEO does not replace individual advice or the examination of professional law requirements by the competent body.
Practical task: Clearly separating technical information and contact requirements
Appropriate preparation
Use an existing service or topic page and publicly released information from the practice or law firm. Gather organizational questions about jurisdiction, appointment agreement and required documents. Personal case information shall not be part of an open training exercise.
Practical task
Check which statements provide general information and which must be assessed individually by professionals. Make the offer, jurisdiction and next contact understandable. Plan a professional approval for content changes, instead of deriving flat-rate performance or result promises from search terms.
Appropriate SEO training
Build local searches, location pages and trust signals cleanly.
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap.
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO.
FAQ
How much does SEO cost for practices and law firms?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Improve performance pages, location signals and trust for local searches. Topics include Planning Local Service Sites, E-E-A-T Signals and Trust Building Blocks. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT