SaaS SEO Training
Personal learning · concrete examples · applying knowledge directly
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO. For SaaS teams, product marketing and growth teams.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
SaaS teams, product marketing and growth teams.
Product boundaries and target groups must be identifiable; unsubstantiated competitor statements are not a suitable basis for comparison pages.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Use Case and Feature Landing Pages
- Alternative, Comparative and Integration Sites
- Content mapping by funnel level
- Connecting SEO with product and sales data
What Your Team Takes With You
A mapping of use cases, features, alternatives and integrations on search intentions and product benefits.
This is how learning progress becomes visible
Participants can justify which content prepares a qualified product entry and which supports use after registration. The plan combines visibility with the actual product benefit. It does not claim any functions, integrations or comparison results that have not been verified.
Practical task: meaningful combination of product function and search problem
Appropriate preparation
Collect a central software function, typical use cases and existing product, help or comparison pages. Determine which statements about the function and integrations actually apply. A realistic use case is more helpful than a long list of abstract feature terms.
Practical task
Arrange search questions based on whether users want to understand a problem, compare solutions, or check a specific software feature. Develop the appropriate connection between guide, application page and product information. Avoid several nearly equal pages for the same question.
Appropriate SEO training
Build local searches, location pages and trust signals cleanly.
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap.
Improve performance pages, location signals and trust for local searches.
FAQ
How much does SaaS SEO training cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO. Topics include use-case and feature landing pages, as well as alternative, comparison and integration pages. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT