Local SEO Training
Personal learning · concrete examples · applying knowledge directly
Build local searches, location pages and trust signals cleanly. For local service providers, branches, practices and law firms.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Local service providers, branches, practices and law firms.
Bring real locations and offered services; pure place name copies are not a viable side concept.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Understand local search intentions
- Planning location and performance pages
- Google company profile
- Assessments, NAP data and local authority
What Your Team Takes With You
A mapping of services and locations to landing pages as well as a control list for consistent company information.
This is how learning progress becomes visible
The team can distinguish between a helpful local page and interchangeable local copies. The to-do list contains verifiable information and responsibilities for their maintenance. Fictitious branches or invented local references are not a suitable way to gain additional visibility.
Practical task: sharpening a site page with real local information
Appropriate preparation
Choose a real location or an actual served area. Collect services, opening or contact information, travel details and frequent on-site questions. Use only information that the company can prove and keep up to date.
Practical task
Check whether the site page performs a stand-alone task or only exchanges the place name in a general text. Structure specific services and local characteristics and compare the contact details with the responsible company profiles.
Appropriate SEO training
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap.
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO.
Improve performance pages, location signals and trust for local searches.
FAQ
How Much Does Local SEO Training Cost?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Build local searches, location pages and trust signals cleanly. Topics include understanding local search intentions and planning location and service pages. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT