Content SEO Training
Personal learning · concrete examples · applying knowledge directly
Planning, structuring and improving content so that search intention and conversion go hand in hand. For content teams, editorial teams and marketing managers.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Content teams, editorial teams and marketing managers.
Suitable for teams with existing content; a complete editorial rewrite is a separate assignment.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Content audits and thematic clusters
- Translate search intention into page structure
- Briefings for authors and specialist departments
- Measure and prioritize content quality
What Your Team Takes With You
A decision list: which content is updated, merged or rescheduled – with justification for each page.
This is how learning progress becomes visible
The team can justify any planned change with a specific content gap. The finished work order specifies the affected sections, necessary specialist information and suitable next links. A higher word count alone is not considered proof of better quality.
Practical task: Improving an existing article in a targeted manner
Appropriate preparation
Choose an article with recognizable topic, existing search data, and a specific business task. Complement frequent user questions and neighboring own content. An editable inventory article is more helpful for the exercise than an abstract list of possible new topics.
Practical task
Check entry, section sequence, examples, and internal links against the actual question of readers. Highlight statements that need to be explained or proven, and places where multiple paragraphs repeat the same point. Then decide whether the article should be revised, linked to another content or complemented in a targeted manner.
Appropriate SEO training
Buy-related search terms, information needs and page opportunities systematically find.
Write SEO texts that answer user questions and still lead close to the shop.
Strengthen important pages via navigation, context links, hubs and clusters.
FAQ
How Much Does Content SEO Training Cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Planning, structuring and improving content so that search intention and conversion go hand in hand. Topics include content audits and topic clusters as well as search intentions translated into page structure. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT