SEO texts training
Personal learning · concrete examples · applying knowledge directly
Write SEO texts that answer user questions and still lead close to the shop. For copywriters, editors and marketing teams.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Copywriters, editors and marketing teams.
A topic and an example text are sufficient; a rigid keyword density or word count does not replace content quality.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Developing Briefings from Search Intention
- Structures, H2 Structure and Internal Links
- Snippet Thinking When Writing
- Use AI meaningfully as an assistant
What Your Team Takes With You
A usable text briefing with structure, verifiable statements, open specialist questions and meaningful internal links.
This is how learning progress becomes visible
Participants can specifically assess comprehensibility, accuracy and completeness. The revised text transports more usable information without necessarily becoming longer. Repetitions and unsupported superlatives are replaced by concrete statements.
Practical task: Replacing a vague statement with a useful answer
Appropriate preparation
Choose a paragraph that describes the offer but provides little concrete information. Add technical details, limits and frequent queries. A separate example or a clear process is more helpful for the exercise than a list of additional keywords.
Practical task
Revise the paragraph so that readers get a specific question answered. Check which statements need to be proven and where technical terms should be explained. Then formulate a suitable subheading and a meaningful transition to the next section.
Appropriate SEO training
Buy-related search terms, information needs and page opportunities systematically find.
Planning, structuring and improving content so that search intention and conversion go hand in hand.
Strengthen important pages via navigation, context links, hubs and clusters.
FAQ
How much does SEO text training cost?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Write SEO texts that answer user questions and still lead close to the shop. Topics include developing briefings from search intention, as well as outlines, H2 structure, and internal links. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT