Keyword research training
Personal learning · concrete examples · applying knowledge directly
Buy-related search terms, information needs and page opportunities systematically find. For content, marketing and product teams.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Content, marketing and product teams.
A product or performance range is sufficient as a range of exercises. Search volume is classified as an estimate, not a visitor forecast.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Clustering search intentions
- Money Keywords and Information Keywords Separate
- Deducing Keyword Gaps from Competitors
- Keyword mapping for new and existing pages
What Your Team Takes With You
A keyword mapping that assigns search intentions to existing or planned landing pages and makes overlap visible.
This is how learning progress becomes visible
A useful result is a well-founded assignment of topics to pages. The team can explain priorities with target group relevance and feasibility. Search volume remains an indication and does not replace professional relevance or an examination of the actual offer.
Practical task: Translating search terms into suitable page tasks
Appropriate preparation
Collect customer questions, existing service pages, and a small set of relevant search terms. Add search data where available and highlight assumptions. Terms from your own company should be compared with the language of potential visitors.
Practical task
Arrange the terms by topic and suspected search intention. Based on real search results, check which page types answer the request. Decide for each group whether an existing page can be expanded or whether a stand-alone content would perform a different task.
Appropriate SEO training
Planning, structuring and improving content so that search intention and conversion go hand in hand.
Write SEO texts that answer user questions and still lead close to the shop.
Strengthen important pages via navigation, context links, hubs and clusters.
FAQ
What Does Keyword Research Training Cost?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Buy-related search terms, information needs and page opportunities systematically find. Topics include clustering search intentions and separating money keywords and information keywords. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT