E-Commerce SEO Training
Personal learning · concrete examples · applying knowledge directly
Prioritize category, product, and filter pages so that organic sales are more likely. For shop operators, e-commerce teams and agencies.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Shop operators, e-commerce teams and agencies.
The focus is on overarching shop rules. The operational revision of individual sales categories can be deepened in the online shop module.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Optimize category and product pages
- Control filters, facets and indexing
- Internal linking in the shop
- SEO roadmap for sales pages
What Your Team Takes With You
A shop strategy for categories, product variants and facets with a reasoned indexing decision per URL type.
This is how learning progress becomes visible
Participants can distinguish between problems of the category, the product template and the data source. The action plan therefore specifies the responsible level and an appropriate acceptance. Not every weak product page is meaningfully improved by a longer standard text.
Practical task: Examine category and product detail as a common purchasing path
Appropriate preparation
Choose an important product category with some typical items, variants and a sold-out product. Information on product data maintenance, filtering and internal search is helpful. Confidential margins or customer data are not required for the technical exercise.
Practical task
Track the path from the category to the appropriate product. Check whether selection criteria are understandable, relevant products remain achievable internally and variants are treated consistently. Connect these observations with title, canonical, availability and the visible product information.
Appropriate SEO training
Optimize category, product and advisory pages close to purchase.
Understand search intention, technical basis, content quality and the most important SEO leverage.
Evaluate crawling, indexing, status codes, canonicals, sitemaps and technical error images safely.
FAQ
How Much Does E-Commerce SEO Training Cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Prioritize category, product, and filter pages so that organic sales are more likely. Topics include optimizing category and product pages, as well as controlling filters, facets and indexing. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT