Online shop SEO training
Personal learning · concrete examples · applying knowledge directly
Optimize category, product and advisory pages close to purchase. For shop operators, category managers and e-commerce agencies.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Shop operators, category managers and e-commerce agencies.
The exercise is operationally limited to one shop area. Cross-cutting assortment and facet strategy deals with e-commerce training.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Category SEO and internal linking
- Product pages and structured data
- Filters and Duplicate Content
- SEO roadmap for sales areas
What Your Team Takes With You
A concrete optimization plan for a sales category: internal links, product information, structured data and relevant filters.
This is how learning progress becomes visible
Participants can create an initial limited work plan and separate tasks according to data maintenance, content and technology. This gives the shop clear priorities for its most important entry pages. Large programmatic SEO structures are not automatically required for this starting point.
Practical task: Structuring a small shop without unnecessary complexity
Appropriate preparation
Bring the most important categories, some representative products and the intended purchase route. Determine who maintains product data, images and description texts. Especially for small teams, an implementable prioritization is more helpful than an extensive list of all conceivable SEO measures.
Practical task
Check the entry into a category, the selection of a product and the handling of variants or unavailability. Decide which information belongs to the category and which belongs to the product page. Complete the main technical controls for these two types of pages.
Appropriate SEO training
Prioritize category, product, and filter pages so that organic sales are more likely.
Understand search intention, technical basis, content quality and the most important SEO leverage.
Evaluate crawling, indexing, status codes, canonicals, sitemaps and technical error images safely.
FAQ
How much does the online shop SEO training cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Optimize category, product and advisory pages close to purchase. Topics include category SEO and internal linking, as well as product pages and structured data. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT