In-house SEO training
Personal learning · concrete examples · applying knowledge directly
An individual SEO training based on your topics, typical page types, customer cases or internal processes. For teams, companies and agencies with website, shop or platform topics.
- 6 hours, plus Breaks
- On site
- Up to 12 persons
For whom this training fits
Teams, companies and agencies with website, shop or platform topics.
The format matches several roles involved; topics and depth are derived from the team’s prior knowledge.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Optional case preparation
- Training on real examples
- Team roles and responsibilities
- Specific list of measures after the date
What Your Team Takes With You
A common workflow for editorial, marketing and development with handovers and verifiable responsibilities.
This is how learning progress becomes visible
A viable result is a clear list of responsibilities and checks for the chosen process. The team can pass on decisions to the appropriate place and keep open points visible. The training does not replace missing access rights or unplanned development time.
Practical task: Make SEO decisions between teams binding
Appropriate preparation
Gather real recurring coordination between marketing, editorial and development, such as new landing pages or product imports. Determine what roles to participate in and what decisions to make yourself. A common starting point prevents the date from breaking up into separate technical presentations.
Practical task
Track a task from requirement to technical implementation to publication. Define who delivers content, who is responsible for metadata or templates, and who checks the public edition. Also work on the case that a prerequisite for the planned start is missing.
Appropriate SEO training
Integrate search intention, structure, snippets and internal links directly into editorial work.
Translate technical SEO requirements to fit into tickets, templates and QA processes.
Sell SEO services cleaner, prioritize them and implement them in customer projects.
FAQ
How much does in-house SEO training cost?+
from 2,490 € per team plus VAT for in-house team day: 6 hours, plus Breaks, up to 12 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided on site. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
An individual SEO training based on your topics, typical page types, customer cases or internal processes. Topics include optional case preparation and training on real-life examples. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 2,490 € per team plus VAT