SEO for editors

For whom this training fits

Editorial teams, content teams and specialist departments.

The work takes place on content; server, template and deployment questions are delineated to the relevant teams.

When another format is better

• if only a short presentation without practical reference is sought.
• if first a deep technical analysis without training part is needed
• When ongoing implementation is more important than building knowledge in a team

Content of the training

• Evaluate topics and use briefings
• Headings and content structure
• Snippet and SERP thinking
• Internal links and updating of old content

What Your Team Takes With You

An editorial checklist from topic briefing to publication and later update.

This is how learning progress becomes visible

The editorial staff can explain their changes professionally and from the user's point of view. A short publication checklist records open sources, image rights, metadata and link destinations. Keyword frequency or a given text length does not replace this content quality assurance.