SEO Training for Agencies
Personal learning · concrete examples · applying knowledge directly
Sell SEO services cleaner, prioritize them and implement them in customer projects. For web agencies, freelancers and consulting teams.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Web agencies, freelancers and consulting teams.
An adjusted customer case is sufficient; confidential data and accesses do not belong in open training documents.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Translating Audit Findings into Offers
- Relaunch SEO for customer projects
- White label reports and customer communication
- Quality assurance for recurring projects
What Your Team Takes With You
A cleanly defined customer offer from audit departments with cost drivers, performance limits and acceptance criteria.
This is how learning progress becomes visible
A useful customer report separates measured facts from professional classification and open questions. The agency team can justify its recommendation without promising ranking profits. The follow-up check remains traceable even if analysis and implementation are carried out by different stakeholders.
Practical task: handing over a customer report in a comprehensible and reliable manner
Appropriate preparation
Prepare a shared, if necessary anonymized audit section and a typical customer target. Clarify which services your agency implements itself and which the customer or a development partner is responsible for. The exercise does not require confidential access data.
Practical task
Translate a technical finding into an understandable impact and a limited work order. Add example URLs, assumptions, priority, and jurisdiction. Formulate the handover so that another person can implement the change and review the conclusion.
Appropriate SEO training
Integrate search intention, structure, snippets and internal links directly into editorial work.
Translate technical SEO requirements to fit into tickets, templates and QA processes.
Evaluate SEO investments, risks and meaningful priorities at the management level.
FAQ
What Does SEO Training Cost for Agencies?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Sell SEO services cleaner, prioritize them and implement them in customer projects. The topics include translating audit finds into offers and relaunch SEO for customer projects. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT