SEO Training for Executive Directors
Personal learning · concrete examples · applying knowledge directly
Evaluate SEO investments, risks and meaningful priorities at the management level. For managing directors, marketing leads and decision-makers.
- 90 minutes
- Remote remote
- Up to 4 persons
For whom this training fits
Managing Directors, Marketing Leads and Decision Makers.
No technical implementation experience is required. The focus is on decisions and control issues, not tool operation in detail.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- What SEO Can Do and Can't Do
- Classify agency offers and reports
- Risks in relaunch and technology
- Budget, roadmap and measurement of success
What Your Team Takes With You
A decision template for SEO budget and priorities as well as questions about evaluating agency offers.
This is how learning progress becomes visible
The management can ask better questions about offers and reports. It recognizes which assumptions need to be considered before a major investment and which resources are required internally. Visibility is considered an influencer, not equivalent to sales or a guaranteed return.
Practical task: Evaluating an SEO investment with understandable assumptions
Appropriate preparation
Bring a concrete growth goal, important achievements and well-known bottlenecks. It is helpful to have rough information about requests, closing paths and available resources. The exercise is designed to support decisions and does not require detailed disclosure of confidential financial data.
Practical task
Compare three possible actions by expected benefit, effort, prerequisites, and uncertainty. Check if technical obstacles, unclear offers or missing content are the real problem. Assign operational metrics to business goals.
Appropriate SEO training
Integrate search intention, structure, snippets and internal links directly into editorial work.
Translate technical SEO requirements to fit into tickets, templates and QA processes.
Sell SEO services cleaner, prioritize them and implement them in customer projects.
FAQ
How Much Does SEO Training Cost for Managing Directors?+
from 490 € per team plus VAT for remote compact training: 90 minutes, up to 4 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Evaluate SEO investments, risks and meaningful priorities at the management level. The topics include what SEO can and cannot do as well as agency offers and reports. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 490 € per team plus VAT