SEO for craftsman training
Personal learning · concrete examples · applying knowledge directly
Regional inquiries with service pages, location reference and clear trust signals win. For craft businesses and local service providers.
- 3 hours
- Remote remote
- Up to 6 persons
For whom this training fits
Craft businesses and local service providers.
Real services and areas of application are required. Unserviced locations are not advertised through interchangeable location pages.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Performance and catchment areas sides
- Prioritize local search intentions
- References, ratings and contact paths
- Technical Basics for Small Websites
What Your Team Takes With You
An implementable plan for service pages, references and catchment areas with clear request paths.
This is how learning progress becomes visible
The team can distinguish a helpful performance page from interchangeable regional copies. The work plan shall identify missing information, suitable images and an understandable means of contact. A manageable, well-maintained website can thus be developed more meaningfully than with many less meaningful subpages.
Practical task: Making a service side with a regional reference comprehensible
Appropriate preparation
Choose an actual service offered and the real area of application. Collect typical questions about process, requirements and contact as well as approved own working examples. Only use images and references that have the necessary rights to publish.
Practical task
Check whether visitors on the page recognize which work is taken over, for whom the offer fits and how a request can be prepared. Complement specific information from everyday operations. Compare this page to a mere place name variant of the same text.
Appropriate SEO training
Build local searches, location pages and trust signals cleanly.
Translate B2B searches, complex buying journeys and purchase-related landing pages into an SEO roadmap.
Structuring SaaS topic clusters, use-case pages, comparison pages and product-led SEO.
FAQ
How much does SEO cost for craftsman training?+
from 990 € per team plus VAT for remote half-day: 3 hours, up to 6 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Regional inquiries with service pages, location reference and clear trust signals win. Topics include service and catchment sites as well as prioritizing local search intentions. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 990 € per team plus VAT