SEO Roadmap Training
Personal learning · concrete examples · applying knowledge directly
From audits, data and goals, build a realistic SEO roadmap with priorities. For marketing leads, SEO managers and project teams.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Marketing leads, SEO managers and project teams.
Existing findings are helpful. Impact and expense are reasonably estimated, not presented as a guaranteed increase in sales.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- Arrange measures by impact and effort
- Technology, content and links dovetail
- Quarterly planning and responsibilities
- Separate quick wins from structural projects
What Your Team Takes With You
A prioritized roadmap with dependencies, responsible persons and verifiable milestones.
This is how learning progress becomes visible
The team can justify why individual measures are brought forward or deferred. The planning contains realistic decision points and visibly open assumptions. It remains adaptable when data or resources change without losing sight of the actual project goal.
Practical task: Making dependencies visible before the schedule
Appropriate preparation
Collect existing SEO tasks, known technical projects and available team capacities. Highlight missing information as well as tasks that require external parties. A roadmap based on unexplained responsibilities is only apparently concrete.
Practical task
Arrange the tasks by impact, effort and dependencies. For example, check if a template fix should be done before a major editorial revision. Formulate requirements, result and acceptance criteria for a work package before placing it in a time order.
Appropriate SEO training
Buy-related search terms, information needs and page opportunities systematically find.
Planning, structuring and improving content so that search intention and conversion go hand in hand.
Write SEO texts that answer user questions and still lead close to the shop.
FAQ
How much does SEO roadmap training cost?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
From audits, data and goals, build a realistic SEO roadmap with priorities. The topics include arranging measures according to effect and effort as well as technology, content and links. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT