SEO Workshop for Marketing Teams
Personal learning · concrete examples · applying knowledge directly
Bring SEO tasks, agency management, content planning and internal priorities into a feasible process. For marketing teams who want to manage SEO operationally or better buy.
- 6 hours, plus Breaks
- Remote remote
- Up to 8 persons
For whom this training fits
Marketing teams who want to manage SEO operationally or better buy.
Suitable for teams that control SEO; in-depth code analysis requires a separate technical focus.
When another format is better
- if only a short presentation without practical reference is sought.
- if first a deep technical analysis without training part is needed
- When ongoing implementation is more important than building knowledge in a team
Content of the training
- SEO tasks in everyday marketing
- Agency and service provider management
- Content and landing page priorities
- Reporting and decision logic
What Your Team Takes With You
An operational SEO task plan with briefings, approvals, service provider questions and matching key performance indicators.
This is how learning progress becomes visible
The marketing team receives a reasoned decision about permanent content, time-limited promotions and reuse. The action list combines campaign work with a consistent website structure. Short-term reach and long-term information needs remain distinguishable.
Practical task: Viewing campaign, website and organic search together
Appropriate preparation
Bring a planned campaign, the associated landing page and the most important target group questions. Determine which content remains permanently relevant and which is limited in time. Complement available editorial and technical resources.
Practical task
Check whether the landing page also has an understandable search benefit outside of the campaign. Organize new content into the existing website and plan suitable internal connections. Discuss how to deal with the page after the campaign ends before additional URLs are created.
Appropriate SEO training
Integrate search intention, structure, snippets and internal links directly into editorial work.
Translate technical SEO requirements to fit into tickets, templates and QA processes.
Sell SEO services cleaner, prioritize them and implement them in customer projects.
FAQ
How much does the SEO workshop cost for marketing teams?+
from 1,890 € per team plus VAT for remote team day: 6 hours, plus Breaks, up to 8 people. Learning Goal Voting, Standard Preparation, Documents and Task List are included. Expensive case preparation, larger groups and travel expenses are agreed separately.
Can the training be adapted to our examples?+
Yes. Depending on the format, examples from website, shop, CMS, search data or customer cases can be prepared.
Is the training possible remotely or on site?+
As an entry is provided remotely. Alternatively, an in-house agenda can be agreed. The price range of the in-house format and separately coordinated travel costs apply.
What do we learn from concrete examples?+
Bring SEO tasks, agency management, content planning and internal priorities into a feasible process. The topics include SEO tasks in everyday marketing as well as agency and service provider management. Together we will determine suitable next steps for your team.
Who conducts the training?+
Her lecturer is Matthias Gläßner, founder and owner of Seitenreport, senior web developer with a focus on SEO and TYPO3 lecturer at GFU. He brings more than 18 years of experience from web projects and website analyses.
Your lecturer: Matthias Gläßner
Senior web developer with SEO focus · Founder and owner of Seitenreport · TYPO3 lecturer at GFU
18+ years of experience: Matthias Gläßner has been supporting companies, agencies, associations and public agencies in web projects since 2007. His focus is on technical SEO, performance, web architecture and the further development of grown websites.
The training combines technical basics with examples, exercises and space for your questions. The topic, previous knowledge and goals of your team flow into the preparation.
Non-binding requests
Briefly mention your training topic. Matthias Gläßner will contact you personally.
Price limits: from 1,890 € per team plus VAT